Fleur de Miraval
Let us go back to 1920 and the dawn of the Roaring Twenties. After years of war, the world has said its farewell to arms. People are thirsty for a carefree, fun-loving lifestyle. Paris is partying, and from London to New York, high-society gatherings have become extravagantly indulgent. In a dimly lit Art Deco salon, a bottle of champagne sits patiently in an ice-bucket, waiting for someone to pop the cork. A foxtrot is heard in the distance, along with the hushed sounds of feet on the
dancefloor. Who can it be? Maybe it’s Josephine Baker or F. Scott Fitzgerald’s Gatsby. A young woman, it turns out, who helps herself to the bottle and fills her glass.
She is elegant and stylish with a gamine bob and a sleek, flowing silk dress. She admires the fine bubbles and the brilliant pink gleam of the wine before lifting the glass to her lips. This elegant yet whimsically sophisticated aristocrat is Fleur de Miraval.
Fleur de Miraval embodies a certain idea of freedom, grace and the French art of living dating from a time when enjoying the pleasures of life was an antidote to a harsh world – a time not so different from our own, even if this was over a century ago. More than just a character, Fleur de Miraval is an idea which represents not only the unchanging timelessness of elegance and style, but also a certain desire to be unconventional in the face of conformity and passing trends. As Coco Chanel, another Twenties icon, once put it, “Fashion fades, but style endures”.
This idea sprang from a meeting of minds between two families who had already united the wine world with the
arts and in so doing put Miraval on the map , and a third family, rooted in the heart of Champagne for six
generations. Together, these three families decided Rosé Champagne has a new standard bearer, by which all others will be judged in the future. The families who inspired the global success of Miraval are proud to announce a bold, new project: FLEUR DE MIRAVAL, the only Champagne House exclusively dedicated to rosé champagne.